Brand Awareness Campaign
Motion Design & Production
For ClassPass' 2024 brand awareness campaign, I produced and animated a TV spot with a custom-built track. This spot was designed to celebrate ClassPass's members using a crescendo of music and movement, which builds a "rallying cry" of community in this all-UGC spot.
The Challenge
The challenge was to create an authentic, energetic campaign that showcased the diversity of ClassPass's offerings while building emotional connection with the audience. The spot needed to feel genuine and community-driven rather than overly polished or corporate.
Approach
Fast-moving, real UGC footage from members showcases ClassPass' key value prop: the variety of bookable fitness & wellness appointments on their platform, while app UI highlights the core product. The custom soundtrack builds momentum throughout, creating an emotional arc that mirrors the fitness journey.
Results
- •Successful TV campaign launch
- •Authentic UGC-driven storytelling
- •Strong emotional resonance with target audience
- •Effective showcase of product variety
Deliverables
- •TV Spot Production
- •Motion Design & Animation
- •Custom Soundtrack Direction
- •UGC Curation & Editing
- •App UI Integration
Category
Motion Design