GEM Rebrand & Product Launch
Brand Identity & Digital Experience
I worked with GEM, an LA-based CPG brand, to bring their kaleidoscopic new brand into reality. "GEM 2.0" launched in 2021 with a deeply explorative website, food products, sleek new packaging, and a fully redesigned email ecosystem.
The challenge
GEM was built around self-health—the idea that everyone can achieve good health with whole foods and kaleidoscopic nutritional knowledge at their fingertips. The challenge was to translate the brand identity and philosophy into a cohesive redesign of all touchpoints that felt both premium and approachable.
Approach
The rebrand touched every customer touchpoint: from the website's UX/UI to email campaigns, packaging design, and marketing collateral. I focused on celebrating the vibrant, natural ingredients while maintaining a clean, modern aesthetic that would resonate with health-conscious consumers.
Results
- •Successful launch of GEM 2.0 brand identity
- •Comprehensive digital experience redesign
- •Cohesive brand system across all touchpoints
- •Increased brand recognition and customer engagement
Deliverables
- •Website UX/UI Design
- •Email Ecosystem Design
- •Packaging Design
- •Marketing Collateral
Category
Branding & UX/UI